Logo Design

Logo design is one of the first steps in creating any kind of marketing campaign. A logo is the small representation of your business. Identity and brand is then created around the logo. Our design experts will work with you in creating your logo.

How Much Will a Logo Impact My Practice?

It is no secret that a great logo can increase sales and client requests. Many industries have benefited from a simple change in a logo design, or the benefited from how color within a logo effected an audience. The combination of line and color has the ability to affect our human decisions.

However, within the medical industry the impact a logo has on patient conversion is very minimal. Many more factors are taken into consideration from potential patients in choosing your practice over another. The effect a logo has on a patient’s decision becomes mute in a sea of other decisions. Although we do stress on having a professional looking logo, a logo will not make or break your practice.

The following are guidelines we recommend when creating your logo:

• A logo must be appropriate. A logo should represent your industry of business. Various signs and symbols related to other industries or ideas should be avoided. A logo may be abstract or direct, just as long as the logo can’t be confused with another idea.
• A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Too much information within the logo will make it hard for the logo to be printed, duplicated and so on. Too little information, and you’ll lose your needed identity.
• A logo must be versatile. An effective logo will be able to be printed small or large, black or white. An effective logo can easily be placed on a variety of marketing materials.